By: Steve Saha
You may be planning to get a good logo for your business. Before selecting the design of logo try to understand how it would represent your business. There are different kinds of logos that are used for various trade and products.
Types of Logo:
• Wordmark logo: These logos are used for simple logo designs. They use type fonts and show company name in text format. One advantage of these logos is they are really helpful in promoting company’s brand name among customers.
• Symbolic Logo: Symbols are very creative in nature and they interpret a broader meaning for company’s business.
• Combination logo: These logos contain both the text and graphics. These logos promote company’s brand names. They show amazing creative illustration in their logos also. One needs to think about how to produce such creative logos.
Corporate companies generally use simplified text logos. Dell, FedEx, General Motors, Nasa, to promote their brand name globally. MSN, Apple, Nike use symbolic logos. Small startup businesses use combination or iconic logos. McDonald’s, Reebok and AT&T use combination logos containing both text and graphics. When Big companies are eyeing for brand creation through logo design, you can’t be left far behind.
Before designing your logo get the idea about what your industry people are using. If you are designing a symbolic logo or combination logo, it should be able to represent your business rightly. Always be judgmental if your logo is fitting with your trade, corporate identity and your personal choices. Always remember the types of logo and the business you are in. If a Wordmark logo is used for a web and graphic design company then the company’s business may not be properly highlighted by this. Customers may think this may be an ordinary web design company’s graphic design skills are not reflected in web design company’s logo. You can consult with a good logo designer about what logo suits your business best.
Steve Saha a designer by profession specializing in website, blogs, minisite, banners, ecovers and flash designs. He has created hundreds of minisites for his clients all over the world.
You can find more details of his work and articles at Ecover Expert : website for ecover and graphics design
Which logo is best for your business?
Based on your industry you have to select your logo type. Wordmark logo, symbolic logo and combination logo are used for different types of purpose.
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