rowded market in the pattern, the various industries more competitive, companies are also escalating the conflict between. The contest from the brand to compete for market share, the whole business is full of thick smell of gunpowder. Fair competition, the total hidden behind a pair of conspiracy behind the manipulation, or pushed to the cusp of business, or brand resigned worthless, even if the power companies will be strong again in this battle will be lost without smoke , produced a crisis of confidence. Business in addition to the market dedicated to provide consumers with affordable, to meet the demand of products and services, but also struggled against those competitors, malicious attacks, so there are only built up a strong brand, through all the superior resources to strengthen and arm themselves to the greatest degree of avoid the resulting loss.
Recently, the Russian Interior Ministry official website and some Russian media in the absence of any inspection report as the basis of the situation, reported the Russian Federation, Primorsky Territory law enforcement agencies on a Chinese shoe company Ussuriysk investigation of news, said the Enterprise products use raw materials containing toxic substances, which can cause the odor of liver cancer, brain cancer, lung cancer and other diseases. It is reported that in mid-February this year, the Russian Far East Office Ministry of the Interior, the Federal Commission Primorye's Procuratorate Bureau of Investigation in the case without any formalities, on the economic and trade cooperation zone shoe Ussuriysk conducted raids and took some of the products samples and quality control documents. Russia where the company later prosecution of such violation of the procedures to be actionable, and won. Russia's also the matter concerned an apology and compensation. At the same time, Russia's Primorsky Territory health and quarantine authorities have carried out relevant tests, the results prove that the problem does not exist shoe products. The "drug shoes" incident of the storm once again set off, apparently with the local government organizations have a certain relevance, does not rule out the possibility of some competitors, malicious speculation. At the request of the zone, the Russian Ministry of Internal Affairs website has already made a related action, as the company to clarify the facts, to redeem his reputation. Although this false report to the shoe without causing huge economic losses, but still brought no little distress and impact.
China's shoe with the labor force, raw materials and other resources in the international shoe market, both ways, not only has a strong core competitiveness, it is much consumers in hot pursuit. This naturally caused the local impact of relevant industries, so trade protectionism has become popular, the European Union, Brazil and other national organizations footwear exports to China one after another to impose high tariffs on Chinese shoes enterprises hindered development of a more broad market space. And as "drug shoes" Such events frequently occur, and trade protectionism that aimed to achieve the same, these companies are trying to use unfair means to undermine the competitive Chinese shoes enterprises of social reputation and brand image, so take the opportunity to host to improve their brand position, grab significant market share. But imagine, if that means being exposed after the dirty, criminal enterprises and in public opinion toward legal sanctions by the decline of extinction. Chinese shoes enterprises need to do more than just go all out against the dark forces of this stock is more important is to improve the quality of the product safety system, and continuously enhance the brand's soft and hard power, with excellent corporate image to rumors proved unfounded not to take advantage of unscrupulous businesses. Chinese shoe only on the inside and outside built a solid layer of protective barrier to resist some of the competition live from malicious attacks. Let this shuttle in the shoe business sea ship can move forward, the market survived numerous reefs.
Looking at the global footwear market, unfair competition is inevitable. Chinese shoes enterprises must enhance the brand value as the primary task, by setting strict production standards and processes to ensure the best quality, use environmentally friendly, non-toxic, recycled materials to achieve high-quality products, low pollution output, and use of advanced science and technology and innovative design concepts, improve value-added products, both to meet the individual needs of consumers and also protect the physical and mental health and safety of consumers and further expand the brand in the market, industry influence. Meanwhile, the Chinese shoe enterprises should be in product development, channel development and marketing strategies links for more strength, so that enterprises can not only accelerate the pace of their advance, so that competitors always out of breath with every step at the back, can also be powerful corporate forces overawed competitors, so that it dare not act rashly. Of course, the shoe would also like to take the initiative to establish early warning mechanisms to protect and fully understand the market, unfair competition means possible negative impact on the development of a good incident response strategy, do a full range of preparatory work under the effective prevention of competition in strategizing suddenly to malicious competition means to their own losses. In addition, Chinese shoes enterprises in the face of these criminal enterprises, we must decisively full use of legal weapons to fight back, it should be sanctions and penalties, also play a role in warning to others.
Survival of the fittest, survival of the fittest is still living the same market rules, the Chinese footwear enterprises only pay attention to their own development, grasp the market situation calmly malicious wit competitive enterprise, to eventually become a big winner!
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