Space Technology

By: Jayna Tortora
DEERFIELD BEACH, Fla. – Land is our Past, our Present and our Future – the official motto of Destiny, America’s first eco-sustainable city, located in Central Florida. And, with America’s growing eco-friendly initiatives, expect many more cities to follow this model.

Destiny is the vision of South Florida commercial and residential real estate developer Anthony V. Pugliese, III, who founded The Pugliese Company, one of Peak Seven Advertising’s veteran clients.

Pugliese contracted Peak Seven, a full-service advertising agency, to brand and market Destiny through an extensive online presence including viral marketing, corporate branding package and promotional collateral, including a series of brochures.

Reaching across 41,300 acres of land, Destiny is 25 percent larger than the city of Miami. This self-contained Green Planned Environmental Development is designed to ensure environmental, social and economic sustainability for its residents. Destiny is located in Southeast Osceola County in Central Florida—less than two hours from several major cities including Orlando, Tampa, Vero Beach and West Palm Beach and Miami.

Anthony V. Pugliese, III, and Fred DeLuca, founder of Subway Restaurants, teamed up to purchase the Destiny property in 2005. Randy Johnson, former chairman of the Growth Management Committee in the Florida House of Representatives and co-author of the landmark Growth Management Act of 2005, serves as the Chief Operating Officer.

“Destiny's vision is becoming the first eco-sustainable city in America, offering residents a superior community centered around old-world values that leverage state-of-the-art technology to preserve and protect the land and natural habitats,” said Pugliese. Destiny is the largest land deal in Florida since Walt Disney purchased 27,000 acres in the early 1960s.

Peak Seven is no stranger to the Green way of life, servicing many other environmentally aware clients. As a member of the Florida Green Building Coalition, the company believes in helping Florida become a thriving natural environment for generations to come, through ecological and economical building.

“When Anthony approached me with the opportunity to market Destiny, I was energized,” said Darren Seys, president of Peak Seven. “We are looking at the bigger picture. Growing up on a farm, not only do I strongly believe in preserving the environment, but also wanted to play a significant role in creating a Green awareness campaign to those who require more education on the subject.”

Destiny, once developed, will be home to dozens of Green Technology Companies providing “Green-collar jobs,” universities and hospitals supporting and serving a thriving residential community. In addition, to reinforce its commitment to the environment and to preserve the rural and agricultural heritage of Central Florida, Destiny plans to preserve close to 60 percent of the land as open space, and strive for carbon neutrality and net water use.

“Destiny is what can happen when you stop talking about protecting the environment, and start taking action,” said Seys.

Peak Seven is currently working on Phase 1 of the project in time for Governor Crist’s 2008 Climate Change Summit, which focuses to transform the state’s energy marketplace to enhance fuel diversity, lessen dependence on foreign sources of oil and reduce greenhouse gas emissions. The summit will bring together industry leaders including Governor of California Arnold Schwarzenegger and Former British Prime Minister Tony Blair, policy makers, academics, scientists, environmentalists and the business community to explore opportunities for expanding Florida’s renewable and alternative energy marketplace and greening the business community.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The full-service agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.