are planning on building a website, or if you already have your site up and running, it is likely that you have already thought about how you can get traffic to your site. That old saying "if you build it, they will come" certainly does not apply to most sites online, unfortunately. After all, there are millions of websites, and it is difficult for a new site to get noticed-especially by the search engines.
In order for your site to become a success, however, you need visitors...and the few friends and relatives that click through are not enough. You need to work on your advertising techniques. Which do you choose, though? Paid search listings or Organic search listings?
Most webmasters base their choice upon the demands of their business and their budget. There is no one choice that is right for everyone-you will need to decide what will be best for your new website.
Organic Listings
Organic results are those that naturally come up in the search engines when someone searches for a keyword or key phrase. In other words, if a person searches for "handmade pillows", websites are gathered and ranked by the search engine's web crawlers. These websites are then listed in order of relevance. Typically, organic listings are on the left side of most search engines result pages.
Pros of Organic Listings
There are several benefits of being listed in organic results:
- There is no cost to you for this type of advertising.
- Organic listings get clicked more often than paid listings (about 75% of listings clicked are organic, versus 25% for paid listings).
- You get a longer lasting rank and traffic from these listings.
- More text space in organic listings means that your site usually has an adequate description, enough to lure visitors.
Cons of Organic Listings
These listings are not always ideal for everyone, though:
- Trying to rank high in organic listings is a long and very slow process-it can be quite awhile before you see results.
- With these listings you will not be able to decide upon an exact title and description, unlike with paid listings.
Paid Listings
For these results, you must pay a fee so that the search engine will list your link when particular keywords or key phrases are searched. Most of the paid listings are done as Pay Per Click (PPC). The exact price for each click depends upon the popularity of the keyword.
Pros of Paid Listings
There are some advantages to using this type of advertising:
- You can receive very quick results, possibly getting to the top of the search engines within days.
- You control the wording of your description and title in your advertisement.
- Because you are in charge, you control your search engine ranking.
Cons of Paid Listings
As with organic results, there are cons with paid listings:
- You may not get as many clicks to your site with these listings.
- Paid listings can be expensive.
- The effect of your advertising will depend upon your budget.
James is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating huge profits in their very first year. For more information and to contact James, visit his website.http://thesevenfigurepro.com
