Retail bags are a priceless part of any business. For years and years bags kept their status as the face of any retail company. Think about the beautiful ladies, strolling down Fifth Ave. Now think how they contribute to direct marketing. That’s right! They carry bags. Big bags, small bags, plastic bags and paper bags. We are so used to being bombarded with bags that we can identify where people have been shopping, just by looking at the bags they carry (“Little Brown Bag” or “Big Brown Bag” we all know where that bag came from…) But it’s not only the big Manhattan merchants. Even your local grocery store, the neighborhood vet, the Italian pizza place - they all stopped putting a smiley on their bags and moved to custom printed products. Some bags even stay with the customer for weeks if not months - especially during our times, where the environmental issue is on the table. People tend to reuse bags, keep them at home, make decorations out of them and you just got your money’s worth. But lately, many companies stopped using retail bags because they feel that plastic is just another way to pollute the globe. They might seem to be doing the right thing but eventually they end up losing a crucial share of the market. The need to “go green” doesn’t mean that everything we’ve known has to stop. Not at all. Businesses can actually profit from the environmental change and contribute to a better, cleaner world. All you need is a spark of enterpenurship. Bags were not always made of plastic. Try to think a little back. Do you really believe that when King Arthur went shopping he put his potatoes in a plastic bag? Bags were once made out of fabric and they were reusable. Later on came the paper bag and only a couple of hundred of years later we got to know plastic. So why shouldn’t we go back to reusable bags. First of all, they don’t cost as much as you think. And even if they are a bit pricier, they’re sure worth the investment. Try and put some reusable bags next to the regular ones and see if it works. Customers will enjoy owning a reusable bag and if they appreciate your brand, they will be proud to walk around with it. If you find an attractive looking bag, colorful and comfortable to carry around, you will immediately start seeing your customers taking it around town, even when they go out and have no intention to come into your store - if the bag is fashionable enough – they’ll take it with them. Hire a graphic designer, hire a bunch. Create all kinds of special bags, for men and women, brand yourself as a green business and enjoy free publicity. Even on the long run, customers with reusable bags will help your business save money. Just think about it – every reusable bag usually holds a double, if not triple amount of products than a regular shopping bag. That’s business 101 for you.
If you are a manufacturer or business looking for reusable bags or custom bags, visit us at www.excellentpoly.com. At Excellent Poly Bag Corporation you will find a wide variety of high quality, durable poly bags to choose from. No matter what your product or purpose, you will always find superior poly bags that fit your needs.
Mark Etinger is a business strategist at Ajax Union Marketing Ajax Union specializes in Business Development and Internet Marketing
