Internet marketing is a new innovative way to promote your products or services through Internet. It is also referred to as I-marketing, web marketing, online marketing, or marketing. In simple term Online Marketing is the marketing of products, or, services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of online marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Web marketing is sometimes considered to have a broader scope because not only it refers to digital media, such as, the Internet, e-mail, and, wireless media, but also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet including, design, development, advertising, and, sale. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Advertising - An Art of Selling Products
Types or Business models of Online Marketing
Internet marketing is associated with several business models like -
* E-Commerce
Goods are sold directly to consumers (B2C) or businesses (B2B) in Online.
* Publishing
The sale of advertising through the website or blogs in the internet.
* Lead-based websites
An organization generates value by acquiring sales leads from its website in the internet.
* Affiliate marketing
A process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material.
* One-to-one approach
The targeted user is typically browsing the Internet alone, so the marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user.
* Appeal to specific interests
"On- and Off-line" marketers typically segment their markets according to age group, gender, geography, and other general factors. Marketers have the luxury of targeting by activity and geolocation. For example, a kayak company can post advertisements on kayaking and canoing websites with the full knowledge that the audience has a related interest.
* Geo targeting
Geo targeting (in internet marketing) and geo marketing are the methods of determining the geolocation (the physical location) of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria.
Accounting Means Financial Statements
* Different content by choice
A typical example for different content by choice in geo targeting is the FedEx website at FedEx.com where users have the choice to select their country location first and are then presented with different site or article content depending on their selection.
* Automated different content
With automated different content in internet marketing and geomarketing the delivery of different content based on the geographical geolocation and other personal information is automated.
Internet Marketing - Online Marketing, I-Marketing, Web Marketing
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