With the deepening of China's socialist market economy, the country's development and further deepening of the grain circulation system reform in recent years, rapid development of China's Flour Milling Industry. Since July 1996 the state food supply fundamental policy adjustments, along with the full liberalization of the price of flour, flour of increasing competition among enterprises, the development of enterprises for milling into an unprecedented impetus. In order to gain a firm foothold in the fierce competition, many milling enterprises to market-oriented and cost-effectiveness as the core, in different ways to speed up technological progress, promoting technological innovation, and constantly adopting new technologies, new equipment, new technology, active the adjustment of product structure, vigorously develop the high-tech and high added value new products, achieved many encouraging results.
Current Situation of China's Flour Industry
China is the world's largest wheat-producing countries, consuming countries, China's wheat production accounts for 16% of world production -18%, wheat flour processing enterprises in China has nearly about 40000, daily processing capacity of 100 tons of wheat, there were 9880 , of which daily processing capacity of 400 tons of wheat over large and medium-sized flour processing enterprises 80. Wheat flour is the main source of food for our population, but also the basis for processing of some food materials, it has the advantages of other food crops can not be replaced. Therefore, wheat is not only one of China's major food crops is also important to safeguard national food security, supplies, food security in the country occupies an important strategic position.
After several decades of development, China's wheat processing industry, the regional distribution of the shape has taken shape. Among them, coastal areas, as the representative, as there are sufficient sources of imported wheat, the wheat special flour production has been among the first in the country, the basic monopoly of the domestic high-end bread flour and pastry flour market, its special flour production accounted for 80% of the total national production .
China's Flour Industry since the market has been due to private, foreign investment, joint ventures, joint-stock and many other economic sectors, as well as state-owned flour into the restructuring of enterprises, rely on the enterprise's own forces in the increasingly fierce competition in the market to gradually grow and improve the up to the present, the industry has entered a period of accelerating the pace of development has been the formation of a proportionate scale and practical production systems.
Throughout the country, has now established five benefit of Hebei, Hebei Hualong, the grain surface industry, the Beijing Ancient Boat, represented by large flour processing enterprises as well as Shekou Lam Soon Flour Co., Ltd., Nanhai Food Industry Co., Ltd., Shenzhen, Guangdong White Yan Industrial Co., Ltd., Zhengzhou Jinyuan Flour Industry, Jiangsu Yinhe Flour Co., Ltd., a large flour processing enterprises to expand production scale of the new pattern. Therefore, through market competition is also an objective way to promote and accelerate the industry consolidation, showing the rapid development of the flour industry phenomenon.
Reform and opening up 20 years of development, China's rapid development of all walks of life, in the flour industry, also has its own features, but also for the baking industry has laid a basis for the development. To sum up the following characteristics:
1, flour enterprise's development direction is to learn from advanced international experience in developed countries in the flour business stronger, bigger, to promote the industry consolidation and development. Industry consolidation is China's Flour Industry will walk the stage, which has many advanced countries have been confirmed and can not evade the facts. Through the survival of the fittest to a market test, production intensive, large-scale level will be further enhanced, so that changes in vicious competition, price competition is increased to the brand, price, service a comprehensive competition so that the flour industry in China has shown a healthy development of the new situation.
The current strong momentum of development of private enterprises have become the main body of the flour industry. Successful enterprises are to develop the first place the flour, and its development path has the following form: build a new factory with advanced equipment, advanced technology, advanced technology as the support, the starting point and the level of plant growing in scale bigger and bigger.
The expansion of productive capacity, in the wheat-growing plant is cost-leadership strategy is an important measure, through the production chain on the level, accompanied by some old, low levels of business closures and eliminated, Ebb Tide, left by an elite. From the brand, the brand power to expand the capacity of the power, in the future in the sales area there are great brands to guide the market because the big brands have a solid economic strength behind it.
Secondly, through powerful alliances and building a more competitive enterprise of new flour. The third is through low-cost expansion, reorganization of assets, expanding the strength of the flour group. COFCO, the Beijing Ancient Boat, Shekou Lam Soon and other low-cost acquisitions, reorganization of assets, improve productivity; Shenzhen, South China Sea, grain and oil, and other enterprises in Guangdong Ze Yi Bai Yan leasing and expeditious manner to achieve the production scale expansion . Flour Enterprises in the development strategy is accelerating under the guidance of the large-scale production and intensive operation and development.
In order to meet the market price war, many companies other than adopting a strategy of product differentiation, they have to implement cost leadership strategy, namely, the pursuit of the benefits of scale of production (now under construction, mostly in the flour production plant capacity of 500 tons / day or 100 tons / day or so). Goal is to reduce manufacturing costs of flour; the same time, enterprises should implement the refinement of the treatment, intensive management, improve enterprise's market competitiveness. Thereby further enhance the concentration of flour production in the market-oriented and practically become bigger and stronger.
2, flour comprehensive strength of competition between enterprises become more prominent, a fund to fight, fight techniques, to fight as a symbol of the logistics management to fight the overall strength contest is to deepen. Take the present financial strength to fight. In the raw grain market remained tight situation, so that availability of sufficient funds to guarantee the supply of raw grain into flour enterprise an important prerequisite for the survival and development; the same time, the recovery rate of loans to the enterprise management is also a direct impact on whether the funds in a virtuous circle. The increasing scale of the enterprise, the financial strength highlights the role of constraints.
The second is more than technical strength. Many successful companies have set up the flour with new product development as the main business technology development department, to meet the food industry, diversification and multi-grade and other requirements and based on different food quality and process requirements, select the appropriate wheat and processing technology, while to increase R & D input through advanced equipment testing and baking experiment, cooked food testing for the development of new products, guiding with wheat, with powder and post-processing improvements to provide scientific basis for this extension of enterprise technology while strengthening the power and avoid weaknesses, strengths complement each other, so that technical staff to the market and understand the market demand in the context of targeted product development.
We can say that what the technology leader in the flour business, which develop in the market situation be like. Third, Bipin management innovation to improve management level. Wheat flour market, owning household profitability of the enterprises of the flour made a new challenge, because most of the enterprises rely on the flour of scale achieved from a cost management perspective, fine management, precision manufacturing, the cost of compression that will bring greater profits space.
The fourth is to fight logistics. The first is the procurement of wheat, the wheat supply from the current situation, the wheat procurement radius of expansion of the scope of cross-purchasing has become an inevitable trend, the future milling wheat enterprises to develop long-range must have access and control. This requires solving the transport problem, solve the arrival rates. Similarly, enterprises in the finished product, by-products can ensure the arrival rate of shipments on a timely manner to meet customer demand is also flour, companies need to seriously address the transport problems. Therefore, the issue of logistics enterprises with the production of flour which highlighted the scale of the expansion years, especially in today's oil prices, road restrictions contained in the case of its role not only affect the cost of flour, more importantly, affecting the ability to control the market affected by the past enterprise-wide development.
3, in the past two decades, flour processing enterprises pay more attention to the building of talented teams and corporate culture, they are playing in the enterprise to play an important role. From the perspective of enterprise development, short-term by product, the medium-term manpower resources and long-term by corporate culture. Excellent corporate culture is to maintain the healthy development of the internal driving force, now many medium and large enterprises are exploring the building of flour has its own characteristics, advanced corporate culture in order to achieve the dream of building a century enterprise. Qianqiutaiye, talent-based.
So is the momentum of development and medium-sized enterprises are in the implementation of flour talent project to develop and attract qualified personnel, amass and retain qualified personnel, a free hand to use talents to support the development of enterprises. With the flour, do indeed become stronger and bigger enterprises to the development of human resources is even more highlighted the importance of the future development of enterprises. Amass high-quality talent, professional managers is an effective way, business is more important is to strengthen the training of skilled workers, the establishment of corporate talent pool, so that more targeted training to better meet the needs of enterprise development.
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