National Day is approaching, in 2008 Golden Week has entered the countdown status. In the foreign brands account for more than golden week continuous price reductions led the first practice, the domestic
TV Brand also quietly force, and to Skyworth,
Hisense , TCL Konka domestic color TV brands, led by first-line route through
Suning , The first golden week to take the initiative in the 11 to start a drop of about 30% of the large price cuts, allegedly attempted to grab the Chinese plate throne.
Foreign brand-tested "grab down"
2006 year "51" golden weeks, Japan, Korea and brand-oriented foreign-funded enterprises, a sudden force, and the retail price of color TV sets had high above the drop-down to the domestic brand has brought unprecedented pressure. The subsequent 2006 National Day Golden Week, 2007 "May 1" Golden Week, National Day Golden Week and the 2008 "51" Little Golden Week, a continuous two years, foreign TV are invariably take the lead in the pre-holiday price cut, grabbed market strategy. According to Suning Appliance
Black General manager Li Bing introduced to last year's Golden Week, for example, Samsung, Sharp, Sony and other foreign brands line suddenly concentrated force, and in the large-scale promotion during the "emergency cut prices", the surprise of many domestic brands, the most in the market Strong Sales of concern to stage failed to grasp the foreign brands totally dominated during the last 11 opportunities, eventually about 60% market share ending Golden Week.
2008 five hundred and thirteen days of small holiday, is also decisive foreign brands cut prices, a repeat of 2007 Golden Week of the situation. According to the PRC, data show that half of this year, foreign brands had a market share of more than 50% of total. Domestic color TV brands in 12
LCD TV Market squeezed by imports of brand strength, showed a decline in overall market share trend. However, with the
Olympics Complex and will bring national brand manufacturers to accelerate domestic flat-panel TV technology update, the estimates, the 2008 Golden Week, the domestic and foreign TV market, the competitive landscape may change.
For 11 Golden Week regain domestic flat throne
2008 year due to the Olympic Games become a veritable "Year of China." As early as 7 in the mid and late on the eve of the Olympic Games, domestic color TV without any intent to gradually cut prices and take advantage of consumer diffuse sense of national pride very profitable, the market share of domestic brands began to rise significantly, while the domestic color TV manufacturers have to better profit situation : the PRC, in August, according to weekly data, the Olympic gold the previous week and 51 weeks compared to the market share of domestic brands TV from 45% to about 65%; and to Hisense, Skyworth, Konka mainly domestic brands share of retail sales increased 3% during the Olympic Games is about -5%.
Also understand that the Olympic Games, the major domestic TV makers have also visit the channel, wants to use channels for logistics Golden Week. It is reported that, Hisense, Skyworth, Konka and other first-line giant China-made brands are the recent visit to Su Ning Road, to discuss the Golden Week 08 flat sales, the supply and price of policy, reserves are well prepared, the situation changed in the past passive, For China to regain pre-emptive flat throne.
According to Li Bin introduced the Golden Week, compared with previous years, this year's 11 major domestic TV manufacturers will have more space and resources to profit concession to consumers, the price of gold Heavy TV fashion week is imperative. It is reported, including Konka, Skyworth, Hisense, TCL and other major brands of domestic flat products during the holiday this year's 11, in Suning stores in record low prices, the biggest this year's Golden Week Aspect. 3,500 yuan of 32-inch TV, 4,900 yuan of 37-inch liquid crystal TV, 5,900 yuan of 42-inch liquid crystal TV, 6,900 yuan of 47-inch liquid crystal flat-panel market has become the new benchmark price.
Domestic dispute intensified foreign plate throne
Massive price cuts in the domestic color TV brands at the same time, foreign brands have taken the appropriate pricing strategy. According to Li Bin said, Sharp, Philips, SONY, Hitachi and other foreign brands route through Suning, Suning raise a lot of exclusive procurement models to clear the way for the National Day.
I am China Manufacturers writer, reports some information about pantene treatment , electric radiant floor heating.
