Poultry Science





At the Market – Food Science

Why do you think you overeat? The 'Food Industry', and Market is no different, has a science about that. Did you know that our food industry uses science to figure out how to make us overeat?

By: Zach Hunt

Why do you think you overeat? The 'Food Industry', and Market is no different, has a science about that. Did you know that our food industry uses science to figure out how to make us overeat?

They have been working on the science since before the Twinkie. In fact, back in the 1960s women between the ages of 20 and 29 averaged a weight of about 129 lbs. By the year 2000 the average grew to 157 lbs. That's a 21% increase for the average women. How's that for science.

The food industry that affects our market place doesn't discriminate either. It doesn't matter who you are, what age you are. The science behind overeating uses three secret ingredients to attract us all - Sugar, Fat, and Salt!

That's right; those three little ingredients tend to 'weigh-in' in a big way on our health. The food industry uses this trio of ingredients in such a way that they become a big part of what you think about when food comes to mind. At least we think about them subconsciously.

The combination of these three little buggers can develop a dopamine spike you your brain that says, "Hallelujah I have arrived!" And when those dopamine spikes occur you've started something now. These little joyous occasions build a memory of the experience and now you're hooked; the food industry is betting on this.

And it's not just money they're gambling; they're betting yours too. Every year American people spend Billions on weight loss schemes, with most of them failing. Not only does this affect our pocket book with the expense of these fads, it also does so in a more serious way. The overeating affect this science brings to our tables also brings a huge health problem due to being overweight.

Being overweight brings serious health risks such as an increased risk of:

* Diabetes
* Heart Disease
* Cancer - Breast, Colon, Esophagus, kidney, and Uterus
* Stroke
* Gallbladder Disease
* Arthritis
* .... and more

Defeating Market Food Science So, how do you combat the food industry's affect on Market place? Well, it's a matter of science; Health Science in fact. Look at it this way; since the food industry is bombarding us with stimulus that develops memory patterns that drive us to overeating, we should fight back using our minds - that's where the science part comes in. We need to train our minds to think differently about our foods and about how we treat our bodies.

So, how do we do this? Quite simply we need training. It was training that got you were you are today and it is training that will take you to where you want to be tomorrow. The training I am talking about has two parts - Physical and Mental. to be affective, both need to be addressed at the same time.

We need to develop a different way of thinking about food. It is a reprogramming of your thoughts in such a way that we can overtake the memory that's developed for all that - fat, salt and sugar - and replace it with thoughts of healthier eating. Here is a list of things to help develop your memory for healthy eating.

Foods You Should Eat:

* Vegetables - eaten in their natural state is the best way
* Fruits - great way to substitute for those "Sweet tooth" desires
* Grains - choose whole grain foods instead of refined, oat meal is a great food
* Fish or Poultry - proteins are important but choose your source carefully
* Dairy - Always use caution and make sure it is low fat
* Nuts and Seeds - these too are a great source of protein
* Oils - fat does have a place in your diet, a small place. Use high quality fats but use these sparingly

Zach Hunt is a Personal Trainers Spokane expert and the owner of Physzique, a personal fitness coaching company in Spokane, WA helping people to look and feel great. Go here: Spokane Personal Training for more info on these services and more great fitness tips.









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